:: Welcome to Population Services International in Malawi.

PSI/Malawi is a non-profit organization dedicated to improving and sustaining the health of all Malawians.

We are part of an international group, working in over 70 countries, which is the world leader in social marketing - an innovative business approach that combines communication with the affordable provision of vital health products and services. The aim of the approach is to foster healthy behaviour among lower-income people and high-risk groups.

PSI/Malawi's programs include HIV/AIDS/STI prevention, malaria prevention, childhood rehydration and the provision of safe drinking water; as well as broader health and development communications.

Research on public health needs, behaviours, and product use plays a vital role in every PSI/Malawi program. It is this evidence base that guides all strategic and programmatic decisions, and dictates our marketing and communications planning.